What is a landing page, and when do you need one instead of a website?
A landing page is a single, focused page built for one action. Learn when it beats a full website, what to put on it and how it helps your ads perform.
Read articlePaid ads management
Ads that send people somewhere worth going.
Paid ads can bring new customers quickly — or burn money fast. I set up and manage Meta (Facebook and Instagram) and Google ad campaigns for small businesses, with clear targeting, honest reporting and a proper landing page to send people to.
- Service
- Paid ads management
- Pricing
- Tailored quote, agreed in writing
- Availability
- Alongside your website, or on its own
- Clients
- Worldwide · English
Who it’s for
Is this right for you?
Local businesses
You want more enquiries from people nearby who need what you offer.
Businesses with an offer
A launch, promotion or event you want the right people to see quickly.
New website owners
You have a good website and want to put it in front of more of the right visitors.
What’s included
Set up properly. Watched closely.
The exact scope, volume and schedule are set out in your written quote.
- Goal and budget planningWe agree what success looks like and a budget you’re comfortable with.
- Campaign setupCampaigns, audiences, placements and conversion tracking set up in your own ad accounts.
- Ad creativeAd copy and simple image or video creatives, using your brand materials.
- Landing page adviceRecommendations — or a dedicated landing page, quoted separately — so clicks have somewhere good to land.
- Monitoring and adjustmentsRegular checks to pause weak ads and adjust budgets, audiences and messages.
- Clear reportingPlain-English summaries of spend, results and what we’re changing.
How it works
Simple, step by step.
You’ll always know what I’m working on, what I need from you and what comes next.
01
Goals and audit
I review your offer, website and any past ads.
02
Plan
Audiences, budget, creatives and tracking agreed in writing.
03
Launch
Campaigns go live in your accounts.
04
Optimise and report
Regular adjustments and clear reports.
What I’ll need from you
A few things to get started
- Your ad accountsMeta Business and/or Google Ads accounts in your name, with access given through official partner settings.
- Your ad budgetPaid directly to Meta or Google using your own payment method.
- A clear offerWhat you’re promoting, who it’s for and the action people should take.
- Brand materialsLogo, photos and any videos for ads.
Honest expectations
Honest facts about paid ads
- Your ad spend is separate from my management fee and is paid directly to the platform, unless we agree otherwise in writing.
- No one can guarantee leads, sales or a specific return on ad spend.
- All ads must follow Meta and Google advertising policies. Some industries, such as health, finance and housing, have extra restrictions.
- Results usually improve after a testing period, so short tests may not be conclusive.
Good questions
A little clarity before we begin.
Still unsure? Ask me anything or message me on WhatsApp.
How much should I spend on ads?
It depends on your market, goals and the platform. We agree a budget you’re comfortable with before anything launches, and you can change it at any time.
Do I pay the ad budget to you?
No. By default your ad budget is charged directly by Meta or Google to your own payment method. My management fee is quoted separately.
Meta or Google — which is better?
Google Search is strong when people are already searching for what you offer. Meta is strong for reaching people by interest and location and for visual offers. We choose based on your business.
Can you run ads to my Instagram instead of a website?
You can, but a focused landing page usually gives people a clearer next step and makes it easier to see what worked.
Works well with
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ExploreYour next step
Put your budget behind a clear plan.
Tell me about your business and what you’d like to achieve. I’ll reply with questions, a suggested scope and a tailored quote.